Pure Pops Case Study
The Problems
Pure Pops make healthy, delicious frozen icy-poles for kids and grown-ups alike. They’re as preservative and sugar free as possible and absolutely delectable. Georgina Larby and Alice Storey, founders of Pure Pops, spent a long time perfecting their recipes. After a couple of years, they found themselves with a burgeoning business that was outpacing the spreadsheets they used to manage stock levels and production. They had an increasing variety of recipes to manage, ingredients to source, packaging to order, batches to track and shipments to prepare. They were working overtime and growing nicely, but no matter how many times they heard “but your own business is always a 24/7 adventure” they knew, deep down, there was a better way.
The Solution
The best solution for Pure Pops was Unleashed software because they manufacture their own goods. They buy raw materials; fruit, milk, cream and packaging items, sticks and wrappers to produce icey-poles and then sell and despatch them all around the country. Trying to track everything, including recipes and batches, without having an inventory management system in place is really, really difficult. “When you start your business with spreadsheets – it’s fine because you don’t have that much to track, but when you start talking ‘000’s of items or tonnes of materials then you really do need something more sophisticated.” says Alice.
The Transformation
Implementing Unleashed for Pure Pops transformed their business in more ways than they could imagine. Yes, they stopped manually entering data in three different systems (accounts, CRM and freight). Yes, they were able to see their stock in real time and yes, their stock outages were eliminated. But these are all things that you’d expect to come from an inventory management system. It was also so much more than that, though.
They got greater insights to their minimum and maximum stock ordering, with low stock alert triggers. This meant they could confidently order the right quantity of stock and significantly reduce spoilage and waste.
Knowing exactly what they need and when they needed it meant they could also better negotiate wholesale and freight pricing with suppliers to improve product profitability.
This in turn enabled them to make better production decisions. For example; the quality and price of watermelon is at its best in the Australian summer. Buying Watermelon in winter in preparation for summer was both more expensive and less flavoursome so they were able to schedule the manufacturing to take advantage of both better pricing and quality fruit.
“Whilst there is an investment up front, the cost of implementation was negligible compared to the savings and efficiencies that have resulted from it. Having Cloudsolve on board with us was invaluable. We tried to implement it ourselves, initially but bringing Cloudsolve onboard to drive it for us really changed the game. We get so much more value than we could ever have imagined” said Georgina.
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